Consumer Studies (Wageningen - NL)

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With choosing the Consumer Studies specialisation, students will gain insight
into the economic as well as the sociological aspects of consumers and
households, and the factors determining consumption behavior and patterns.

This specialisation contains the following modules:

Semester 2:

  • Academic Consultancy Training in Consumer Affairs
  • Modular Skills Training
  • Sensory Perception and Consumer Preference
  • Innovations in Marketing Decision Making
  • Food Ethics/ Ethics and Social Sciences

or Semester 3:

  • Consumer Behaviour
  • Capita Selecta Marketing and Consumer Behaviour

Optional Courses for Specialisation I (2 are to be choosen):

  • Human Oriented Product Design
  • Consumer Decision Making
  • Consumer Technology
  • Communication Strategies in Everyday Life
  • Gender, Culture and Markets
  • Sociology in Development: Towards a Critical Perspective
  • Food Ethics

Click here to read more about the courses!

News

16. July 2010
Bulgarian Article about EURECA

The Bulgarian magazine is Study & Training Abroad has published an article about EURECA in Bulgarian.

more »
31. March 2010
EURECA at TUM - Information Evening

The Technische Universität will offer an information evening for prospected students for the European Master's Programme in Consumer Affairs on 27th April 2010.

more »
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